ALEX MARTORELLA
Multidisciplinary Creative Director | Copywriter | Strategist
The Met Gala Livestream
Global Go-To-Market Campaign
My task was getting audiences to tune into the livestream. Why would they do that when they were already used to consuming content during or after the fact on social? Because now, they can be part of what was previously an exclusive experience. By touting the LIVE element—and leveraging the co-hosts to build a connection ahead of time—we positioned audiences as participants, rather than passive viewers.
After getting buy-in on this strategy internally, I led the creative direction & development of the global promotion below.
Official Announcement Asset
Market Localization
E.g. Vogue Italia
E.g. Vogue Japan
Co-Host Promotion
La La Anthony: This or That, Met Gala Edition
La La Anthony: My 3 Met Gala Must-Haves
Hamish Bowles: This or That, Met Gala Edition
Hamish Bowles: My 3 Met Gala Must-Haves
Static Promotional Assets: Look & Feel
Campaign Overview
Digital Video Series Launches
Good Morning Vogue
Series Trailers
Teasers Examples
Tune-In Bumpers
Podcast Launches
In VOGUE, Season 2
Cover Artwork & Static Promotional Assets: Look & Feel
Audio Trailer
Audiogram Example