ALEX MARTORELLA

Multidisciplinary Creative Director | Copywriter | Strategist

Partnership Collaborations & Campaigns

Jessica Alba

What matters most to Jessica is quality time with family at the end of the day—and at the end of the day, HelloFresh is there for you. Quite literally.

This was a multi-phased partnership collaboration, grounded in this shared ideal that I concepted and pitched, where we brought new, co-created products and campaigns to market, upselling current customers and acquiring new customers for HelloFresh and The Honest Co.

OLV

Paid & Organic Social

↑ I might have written this, too… Just call me Jessica Alba. — **↑ Rumor has it I wrote that.**

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Date Night Specialty Box

Thanksgiving Specialty Box

Placecard

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Refinery 29Jessica Alba Makes The Case For Jalapeños This Thanksgiving — **Refinery 29**
Jessica Alba Makes The Case For Jalapeños This Thanksgiving

Business WireHelloFresh and Jessica Alba Launch New Multi-Phase Collaboration Starting with First-Ever Date Night Box — **Business Wire**
HelloFresh and Jessica Alba Launch New Multi-Phase Collaboration Starting with First-Ever Date Night Box

AOLJessica Alba's perfect date night dinner has arrived from HelloFresh — **AOL**
Jessica Alba's perfect date night dinner has arrived from HelloFresh

Pop Sugar FoodJessica Alba's Ultimate Date-Night Meal Involves Truffle Risotto and Prosciutto-Wrapped Chicken — **Pop Sugar Food**
Jessica Alba's Ultimate Date-Night Meal Involves Truffle Risotto and Prosciutto-Wrapped Chicken

Lea Michele

Whenever Lea isn’t starring in hit TV shows, releasing albums, or mesmerizing fans, you can find her practicing self-care and whipping up wholesome meals that will give her the energy to continue to star in hit TV shows, release albums, and mesmerize fans. And while you—and everyone else—may have different schedules and pursuits, there is one universal truth: staying fresh will help you embrace them. Cue HelloFresh: your way to stay fresh.

Hulu & OLV

Paid Social